Desire to Waste is a fictional exhibition at the V&A that highlights the connection between human consumption and the global waste problem.
Brands strategically position themselves through captivating narratives established on the human desire for love and social status, thereby driving overconsumption. Presented with a chance to reinvent ourselves with various items, we are trapped in the vicious cycle of consumer culture, resulting in tons of waste.
The core of the visual identity is a modular typeface with script-like elements. Each cell contains an 'item of desire', further illustrating the redundancy of everyday goods. To construct the letterforms, I used the images from Depop, an online platform that allows you to buy and sell second-hand items. But I regard it as a global depiction of human waste.
Typeface
I have created a modular typeface that utilises a 16x16 grid, seamlessly blending geometric and cursive elements. The main character points of this typeface are the diagonal double pixel line and the curved stroke.
The typeface has two styles: one emphasising pixel connections and the other highlighting disconnections.
